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Italy

Casaggì

Casaggì is the right-wing student organization set in Florence (Tuscany), that defines itself as “identitarian”. Their social network accounts are a showcase of old right-wing paraphernalia with tens of racist users’ comments, a virtual army of “haters”.
Its symbol is the tricolor flame which refers to the post-fascist Italian Social Movement (MSI). In 2017 incredibly won the elections of the Tuscan University student council with over 18,000 votes.
Neofascist traditional mimicry approach was applied for a subtle communicative action in student campaign. Their values are those of the ultra-right, “blood and soil”, but the winning program for Casaggì was made up of simple issues: school building, transport, sport, strong criticism of school-work alternation and of the ‘Good School’ reform.